Knowledge is foundational to change, but knowing that we should eat more vegetables does not always get us to eat more vegetables. We must also be motivated to eat more vegetables. Motivation may come from knowledge, beliefs, or perceptions. According to the Health Belief Model, in order for an individual to change their behavior there must be a perceived threat, a perceived benefit to a specific change, and self efficacy to achieve change.

  • Perceived threat – The individual must believe that there is a threat to not changing their behavior.
  • Perceived benefit – The individual must believe that changing their behavior will result in mitigating the threat, or achieving some benefit.
  • Self efficacy – The individual must believe they are capable of making a change in their behavior.

I think I can, I think I can, I think I can, I think I can……..

Additionally individuals must be able to overcome perceived barriers. Notice how all of these constructs are perceived? For example, one common perception is that eating healthy is too expensive. This perception would pose a barrier to any attempt to improve nutrition for an individual, family, or organization.

These are perceptions, granted an individual’s perceptions are their reality. If you want to change your behavior, or the behavior of those you lead, think about the perceptions surrounding that behavior.

If you are interesting in learning what behaviors, or perceptions, you or your team might change to become better versions of yourselves, contact us.

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